Learn the keys of how to engage New Media for your cause or organization in this participatory New Media workshop in which you will:
1. learn to think through a new media and social media strategy,
2. develop an understanding about how social media fits into broader strategy and how it can lead to results/success/ROI,
3. get practical advice on tactics/methods,
4. find out about jobs in social media
Led by: Kety Esquivel
Kety Esquivel is a New Media Entrepreneur with over fifteen years of experience in the non‐profit, private and political sectors. She directed Latino outreach for the Clark Presidential Campaign. Her work has taken her to China and Ethiopia with the United Nations Economic Commission for Africa. She worked as the New Media Manager for NCLR (the National Council of La Raza). She is the Vice Chair of Membership for LATISM (Latinos in Social Media) and the Interim Executive Director. Her commentary has been featured and quoted in stories for the Wall St. Journal Online, HITN, PBS, XM radio, CNN, Televisa, Univision and Democracy Now. She is a published author and a serial entrepreneur. She blogs here and on the Huffington Post.
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