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Monday, June 14, 2010

How to Grow and Mobilize Your Social Media Followers: My Bridge Conference Presentation

I've been invited to do a presentation at the Bridge conference next month.  The presentation title is, "How to Grow and Mobilize Your Social Media Followers."  I am sitting on a panel with three other great women.  It promises to be a fantastic event. 

Today I was in the middle of organizing my slides for our upcoming discussion when it dawned on me... I should go out into the social media universe and ask my friends, followers and readers for their advice.  What are your thoughts?  

What do you find particularly useful when working on growing and mobilizing your Social Media followers?  What have you seen others do that you think has been the most effective/helpful?  What are some of the worst examples that you have seen?  What about the best examples?  Thanks in advance for any thoughts that you care to share!  

Further details on our Bridge conference session below.  I hope that you will join us!  Looking forward to seeing you there!

Presentation Title:          
How to Grow and Mobilize Your Social Media Followers

Presentation Description:

So, you’re tweeting and have fans.  But you wish you had larger growth or engagement on your social media sites. Are there tools, techniques, or strategies you should be employing? This panel of online marketing experts will share what’s working for their organizations and audiences. And you’ll hear valuable findings from a new study – Nonprofit Social Media Benchmarks Study – that will help you create your own social media benchmarks and strategy. 

Attendee will learn:

1.  Best practices for what to do and NOT to do to grow your social media base
2.  How to engage corporations and other organizations to help you
3.  How to target Latinos and other special audiences in the social media world

Speakers Name/Title:   Amy Ganderson, Digital Marketing Manager, The Nature Conservancy

Speakers Name/Title:   Kety Esquivel, Executive Director and CEO, Latinos in Social Media

Speakers Name/Title:    Arielle Holland, Consultant, M+R Strategic Services

Speakers Name/Title:  Catherine Algeri, Senior Account Executive, InfoGroup Nonprofit (Moderator)

Tuesday, July 27, 2:00-3:15 (75 minutes)

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