Our field is maturing rapidly. The next generation of movement leaders is overcoming its fetish with technology and expertise as secrets to online success. Indeed, now faced with existential challenges from a fast shifting landscape, the time has come for us all to rethink our most deeply held tenets in this struggle to remain relevant. Thankfully, a brave few are trying – and they're finding answers. Looking beyond traditional online strategy, they're fundamentally transforming how they and their organizations work – shifting their entire perspective towards what we call "Web Thinking" – to better reflect the reality of our time. And they're winning. They're charting a path forward for us all.When they interviewed me for the white paper they gave me a sneak peek at it and their ten proclamations. I must confess I agreed wholeheartedly with what they had to say. During the interview I gave them quite a bit of additional feedback, but here is the quote that they decided to use from me for their piece--
We Will Hire Digital Natives
To read their full white paper go here.